WHAT WE'LL DO TO GET YOUR HOME SOLD
Getting your home "sold" is not our only concern. Our goal is to help you sell your home:
And the best way of doing that is to create competition for your home by getting the laws of supply and demand working in your favor.
As you'll soon discover, our Home Marketing System is designed to do just that. Your goals are our goals.
You'd probably expect every real estate agent to have a system for selling homes.
Surprisingly, most don't.
That's what makes our Home Marketing System such a breakthrough. We gathered the best ideas, tips and strategies from some of the best real estate professionals in the country. We took everything that works for them and combined it into a system to simplify the process of selling your home.
The result is the TIRI-Better Homes and Gardens Home Marketing System.
And it works.
For more than 65 years, Americans have turned to Better Homes and Gardens magazine for home ideas. We're the local real estate member backed by the magazine that more than 31 million readers welcome into their homes every month. And TIRI has been the largest real estate company in the Caribbean with 26 years of experience.
So, when you list your home with us, you're not only getting our exclusive Better Homes and Gardens Home Marketing System, you are also getting the instant recognition and credibility of the best name in the business.
We're Two Names You Can Trust.
According to the National Association of Realtors, the listing agent actually sells the home only a small percentage of the time. That may surprise you.
While this is not always the case with our firm, the vast majority of home buyers come through other agents, mainly those associated with TIRI, and also through our co-brokerage network. In other words, the real estate community as a whole funnels the buyer.
Our firm's implementation of the Home Marketing System is the key to leveraging the vast resources of the entire real estate community to sell your home.
There are two key elements that make our Home Marketing System work for you:
The real estate community - the agents in our firm and the rest of the companies in our market - controls most of the buyers. The role of your Better Homes and Gardens agent as marketing coordinator is to implement proven marketing techniques to get every company in town totally involved in marketing your property.
We'll accomplish this through the Home Marketing System by:
The Home Marketing System is working to its fullest potential when we're able to motivate sales agents throughout the market to show your home to their qualified buyers.
Before we can attract buyers to your home we have to know where to find them. Statistics demonstrate that only 8% of the buyers come from classified advertising. The vast majority, between, 64-70%, come from referrals
Our primary goal is to get as many agents as possible to bring in their buyers and sell your home.
Our Home Marketing System enables us to draw from 100 percent of the "buyer pool" to sell your home quickly and at the best price.
Most people don't realize how important the out-of-town prospect is. But we do. Nationally, more than one-third of all buyers come from out of town.
With more than 36,000 Better Homes and Gardens associates nationwide, we're in touch with buyers -- from surrounding communities and from across the country. Our computerized National Referral Service Center puts us in touch with those buyers moving into our market even before they arrive. And our Family Relocation Service works with corporate transferees to bring in even more prospects who are ready to buy.
In addition, we access the national marketplace through out network television advertising, which generates buyers from across the country.
Our CEO, Gloria Berman is the past Chair of the International Division of the National Association of Realtors. She teaches international real estate throughout the world. Through her relationships we have created a worldwide network of top professionals to help you.
And today, TIRI is also on the Internet to give you worldwide exposure.
Think back ... When you bought your home, what first attracted you? And now that you're moving, what are you going to miss the most?
Frequently, prospective buyers may view as many as 10 to 12 homes or more before making a decision. So we need to make your home stand out on the market; to make it special in the buyer's mind.
To do that we'll need your help. We'll want to tell buyers about things like:
By listening and learning from you, we'll be able to show your home with the sensitivity and attention to detail that you would.
We want to help you get the highest possible price for your home. And we'll implement the Home Marketing System to accomplish that goal.
But two things should determine how much you can realistically expect to receive:
Generally speaking, the higher you price your home, the longer it may take to sell. If you want it to sell quickly, you may have to settle for a little less than top market value.
As you'll see, there are several other factors to consider in determining your listing price.
When you price your home above its market value, you reduce the number of prospective buyers who will want to see it. When you price it below market value, you increase the number of lookers. Our goal is to match your listing price with your selling goals.
A high price on your home can make other homes more attractive -- and can actually help sell your competition Fewer sales associates will show your home to fewer prospects. Fewer prospects will respond to our ads. It can attract the wrong prospects. You may lose buyers who are unwilling to negotiate. It can lead to mortgage rejections and critical lost time.
After you've determined your home-sale goals, the first thing we'll do is perform a thorough analysis of the market value of your home.
We'll analyze current market conditions, financing options, neighborhood influences, competing properties and recently sold homes.
Most importantly, we'll take into consideration the special features and amenities of your home.
With this information we'll:
And all this at no extra cost to you!
Up until now, we've been discussing the importance of mobilizing the real estate community and the role we play in getting your home sold. We've also covered several marketing techniques we will use to give your home maximum exposure. But there is another important element once buyers begin to approach you.
When the purchase agreement is presented we'll help you evaluate the offer and discuss your costs and the estimated net proceeds. We'll help you determine which purchase agreement is to your best advantage and relay your acceptance of the final purchase agreement. And then we will work hand in hand with the attorney and lender until the deed is transferred.
From getting your home on the market, to helping you determine the best offer, we'll be there to answer your questions and handle all the details. YOUR GOALS ARE OUR GOALS.
We would be delighted to meet with you and help you sell your home. Please fill out the selling form and we will be back to you as quickly as possible.
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